I can't even afford the long ranged pistol anymore, let alone bandages. ‘Now it's impossible for me to play the game for free.Over at industry news site Inside Social Games they reported a little more soberly ‘EA’s Battlefield Heroes Has Virtual Economy Troubles’ ‘The phrase here is “freemium,” in quotes, because recent virtual goods changes to the game have shot the title in its digital foot, forcing players that want to compete to spend money.’Articles using our forums as sources this is a typical forum post.Over at ArsTechnica they felt the same – ‘a recent price restructuring destroys the ability to play without spending real money’.
As an online game, however, things can change at the drop of a hat. ‘As a regular player of the game, I've had some kind things to say about Battlefield Heroes.
Set up as a fully integrated developer/publisher, with most of the key functions all housed in one location. 80 staff divided between three teamsTeam in Stockholm who build shooters, Team called Phenomic in Ingelheim, Germany who build strategy gamesTeam in Stockholm who tie the titles together with web technology and websites.
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four live titles, Battlefield Heroes – which is the subject of this talkFree to play cartoon shooter – open beta June 2009EA’s first free to play game outside of PogoThe landing page video does a good job of giving you a feel for the game.
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First ever team in EA to have been ‘built’ for free to play business models
Through the development of BATTLEFIELD HEROES and the early performance of the title, into the high-pressure environment in EA that forced the sweeping changes and out the other side with detailed look at the games store catalogue and business performance. So, what happened? In this talk, Ben Cousins, General Manager of Easy (the EA studio behind BATTLEFIELD HEROES) takes us through the story of this controversy. Despite the predictions of destruction, over a year on, BATTLEFIELD HEROES continues to be a powerhouse in the free-to-play space, with nearly 7 million registered users, no declining trend in active users, and it long-term future assured. A game that had previously been perceived as welcoming to free players suddenly demanded much more grinding to maintain a player's free items, a team that had previously promised they had no plans to sell items that gave an advantage were selling 'super' and 'uber' weapons that many players felt were more powerful than standard equipment, and the Battlefield Heroes forum posters were in uproar with an 'EA Failed' campaign against the changes. In November 2009, EA hit the headlines when the BATTLEFIELD HEROES team made sweeping changes to their in-game economy and virtual item catalogue that many felt would completely destroy the game Kotaku's headline summed up the feelings of the press - 'BATTLEFIELD HEROES Is Practically Ruined'.